I feel I’m in the advantageous position of having worked in estate agency for nearly 30 years, but also in visual media and content marketing for the past 14 years. So I understand what successful marketing looks like in this space: what works, what doesn’t and what is changing or evolving.
For decades the very companies responsible for ‘marketing’ your home wouldn’t know good marketing if it punched them on the nose. Almost all estate agents have routinely failed to market either themselves or their clients’ properties successfully.
As a result, an overreliance on property portals such as rightmove.co.uk has allowed a lazy, reactive culture to develop in the industry. This in turn has led to a decline in service standards.
All of us involved with Cobbles knew we were in a position to fix this problem, so that’s what we’ve done!
Now we are able to bring our clients a powerful combination of bespoke, personal service, together with industry-leading marketing, incorporating professional video, photography and content marketing.
I feel proud that we’re now in a position to offer the Cobbles service throughout Northampton and surrounding villages.